Demographics
Area’s Best Demographics
Our readers earn healthy incomes:
- 10% earn $500,000+
- 27.8% earn $250,000-$499,000
- 32% earn $150,000-$249,8999
- Average income: $307,692
- Median income: $212,040
Our readers own expensive real estate:
- 9.3% own homes valued at $2,000,000+
- 48.2% own homes valued $1,000,000-$1,999,999
- $42.5% own homes valued $500,000-$999,999
- Average home value: $1,370,500
- Median home value: $1,158,650
Our readers have significant net worth:
- 28.9% have net worth of $3,000,000+
- 19.7% have net worth $2,000,000-$2,999,999
- 31.6% have net worth: $1,000,ooo-$1,999,999
- Average net worth: $2,903,100
- Median net worth: $1,981,100
Our readers are in their peak earning years:
- 20.1% are aged between 35-44
- 28.8% are aged between 45-54
- 26.9% are aged between 55-64
- 20.9% are aged 65+
Our readers are well educated:
- 98% attended or graduated college
- 41.4% have earned an MA, JD, MD or PhD
Our readers shop:
- 90.1% purchased one or more home improvement products
- 58.6% made one or more home renovations
- 56.7% bought lawn/landscape/gardening products and/or services
- 45.7% shop for home furnishings
- 58.6% made 1 or more home improvements is the past 12 months
- 42.2% took 1 or more vacations to local resorts
- 38.4% had cosmetic surgery or dental cosmetic surgery
- 34.1% purchased jewelry spending $1,000+
- 30.1% purchased/leased 1 or more luxury cars
- 22% hired a catering service
Our readers shop élan advertisers:
- 54% saved an ad or visited an advertiser’s Website
- 37.7% visited and/or purchased an advertised service or product
Our readers are in the real estate market:
- 30.5% shop for a home or new home builder
- 30.4% of our readers own 2+ homes
- 23.9% learn about real estate opportunities or chose a Realtor
- 25.4% of our readers plan to build new construction or buy or sell resale property