Area’s Best Demographics

Our readers earn healthy incomes:

• 10% earn $500,000+
• 27.8% earn $250,000-$499,000
• 32% earn $150,000-$249,8999
• Average income: $307,692
• Median income: $212,040 

Our readers own expensive real estate:

• 9.3% own homes valued at $2,000,000+
• 48.2% own homes valued $1,000,000-$1,999,999
• $42.5% own homes valued $500,000-$999,999
• Average home value: $1,370,500
• Median home value: $1,158,650

Our readers have significant net worth:

• 28.9% have net worth of $3,000,000+
• 19.7% have net worth $2,000,000-$2,999,999
• 31.6% have net worth: $1,000,ooo-$1,999,999
• Average net worth: $2,903,100
• Median net worth: $1,981,100

Our readers are in their peak earning years:

• 20.1% are aged between 35-44
• 28.8% are aged between 45-54
• 26.9% are aged between 55-64
• 20.9% are aged 65+

Our readers are well educated:

• 98% attended or graduated college
• 41.4% have earned an MA, JD, MD or PhD

Our readers shop:

• 90.1% purchased one or more home improvement products
• 58.6% made one or more home renovations
• 56.7% bought lawn/landscape/gardening products and/or services
• 45.7% shop for home furnishings
• 58.6% made 1 or more home improvements is the past 12 months
• 42.2% took 1 or more vacations to local resorts
• 38.4% had cosmetic surgery or dental cosmetic surgery
• 34.1% purchased jewelry spending $1,000+
• 30.1% purchased/leased 1 or more luxury cars
• 22% hired a catering service

Our readers shop élan advertisers:

• 54% saved an ad or visited an advertiser’s Website
• 37.7% visited and/or purchased an advertised service or product

Our readers are in the real estate market:

• 30.5% shop for a home or new home builder 
• 30.4% of our readers own 2+ homes 
• 23.9% learn about real estate opportunities or chose a Realtor 
• 25.4% of our readers plan to build new construction or buy or sell resale property