Demographics

Area’s Best Demographics

Our readers earn healthy incomes:

  • 10% earn $500,000+
  • 27.8% earn $250,000-$499,000
  • 32% earn $150,000-$249,8999
  • Average income: $307,692
  • Median income: $212,040 

Our readers own expensive real estate:

  • 9.3% own homes valued at $2,000,000+
  • 48.2% own homes valued $1,000,000-$1,999,999
  • $42.5% own homes valued $500,000-$999,999
  • Average home value: $1,370,500
  • Median home value: $1,158,650

Our readers have significant net worth:

  • 28.9% have net worth of $3,000,000+
  • 19.7% have net worth $2,000,000-$2,999,999
  • 31.6% have net worth: $1,000,ooo-$1,999,999
  • Average net worth: $2,903,100
  • Median net worth: $1,981,100

Our readers are in their peak earning years:

  • 20.1% are aged between 35-44
  • 28.8% are aged between 45-54
  • 26.9% are aged between 55-64
  • 20.9% are aged 65+

Our readers are well educated:

  • 98% attended or graduated college
  • 41.4% have earned an MA, JD, MD or PhD

Our readers shop:

  • 90.1% purchased one or more home improvement products
  • 58.6% made one or more home renovations
  • 56.7% bought lawn/landscape/gardening products and/or services
  • 45.7% shop for home furnishings
  • 58.6% made 1 or more home improvements is the past 12 months
  • 42.2% took 1 or more vacations to local resorts
  • 38.4% had cosmetic surgery or dental cosmetic surgery
  • 34.1% purchased jewelry spending $1,000+
  • 30.1% purchased/leased 1 or more luxury cars
  • 22% hired a catering service

Our readers shop élan advertisers:

  • 54% saved an ad or visited an advertiser’s Website
  • 37.7% visited and/or purchased an advertised service or product

Our readers are in the real estate market:

  • 30.5% shop for a home or new home builder 
  • 30.4% of our readers own 2+ homes 
  • 23.9% learn about real estate opportunities or chose a Realtor 
  • 25.4% of our readers plan to build new construction or buy or sell resale property