Demographics

Demographics

Area’s Best Demographics

Our readers earn healthy incomes:
10% earn $500,000+
27.8% earn $250,000-$499,000
32% earn $150,000-$249,8999
Average income: $307,692
Median income: $212,040

Our readers own expensive real estate:
9.3% own homes valued at $2,000,000+
48.2% own homes valued $1,000,000-$1,999,999
$42.5% own homes valued $999,999-$500,000
Average home value: $1,370,500
Median home value: $1,158,650

Our readers have significant net worth:
28.9% have net worth of $3,000,000+
19.7% have net worth $2,000,000-$2,999,999
31.6% have net worth: $1,000,ooo-$1,999,999
Average net worth: $2,903,100
Median net worth: $1,981,100

Our readers are in their peak earning years:
20.1% are aged between 35-44
28.8% are aged between 45-54
26.9% are aged between 55-64
20.9% are aged 65+

Our readers are well educated:
98% attended or graduated college
41.4% have earned an MA, JD, MD or PhD

Our readers shop:
90.1% purchased one or more home improvement products
58.6% made one or more home renovations
56.7% bought lawn/landscape/gardening products and/or services
45.7% shop for home furnishings
58.6% of our readers made 1 or more home improvements is the past 12 months
42.2% took 1 or more vacations to local resorts
38.4% had cosmetic surgery or dental cosmetic surgery
34.1% purchased jewelry spending $1,000+
30.1% purchased/leased 1 or more luxury cars
22% hired a catering service

Our readers shop élan advertisers:
54% saved an ad or visited an advertiser’s Website
37.7% visited and/or purchased an advertised service or product

Our readers are in the real estate market:
30.5% shop f0r a home or new home builder
30.4% of our readers own 2+ homes
23.9% learn about real estate opportunities or chose a Realtor
25.4% of our readers plan to build new construction or buy or sell resale property