 THE HUCKABY • BRISCOE GROUP
“I’ve advertised in élan since 1999. I know a good thing when I see it.
As one of Northern Virginia’s most successful Realtors, Sue Huckaby understands a thing or two about marketing.
“I’ve always been blessed with the ability to know a good thing when I see it. Just ask my husband Jerry. First time we met back in our home state of Louisiana, I knew he was a good man and the one for me.
“Years later, when Jerry was a U.S. Congressman and I was a stay-at-home mom, I decided to go into the real estate business. Jerry was a member of Congress for 16 years and then joined me in the real estate business when he left Congress.
I worked with the clients while the behind-the-scenes’ domain was Jerry’s. “We knew that Northern Virginia, specifically McLean and Great Falls, would become booming markets. All we needed was a means to reach potential clients.
“Newspapers had been our only advertising venue for years. So when Amy Stevens, with more than 20 years of newspaper advertising experience, asked to talk to us about élan, a new, full-color magazine targeted at the area’s most upscale households, we were happy to listen.
“Amy explained that élan was mailed to the most households with the highest incomes in Northern Virginia. Because we were looking to reach high-end-income families for our Great Falls and McLean listings, Amy’s pitch got our attention, and we signed on. “When the back cover became available, we pounced on it, and have been advertising there for seven years running. That tells you how successful élan has been for us.
“Today, after having sold scores of homes through élan and having been ranked the #1 real estate sales team in the region, Jerry and I continue to make élan our #1 advertising choice.”
Sue Huckaby has joined forces with Karen Briscoe to form The Huckaby • Briscoe Group. They can be reached at 703-734-0192 or at www.suehuckaby.com
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