 PHIL HOWELL
“I advertise in élan for one reason: the magazine delivers superior clientele.”
As a mortgage lender with Washington Mutual Home Loans, Phil Howell knows the value of advertising to Northern Virginia’s wealthiest.
“I’m a member of Washington Mutual Home Loans’ President’s Club and I give a lot of credit to élan for helping my business grow. [Phil has been buying a full page ad in élan since 2004.]
“I find the magazine to be the perfect advertising medium for my business because it puts my name (and face!) in front of thousands of homeowners who are either looking to purchase an expensive home or to refinance their existing home, and in many cases we’re talking about multi-million dollar homes.
“Because WAMU is the nation’s largest lender of jumbo loans–up to $7 million–many of the mortgage programs I offer are extremely attractive to the upscale households élan reaches each month.
“By virtue of the way élan selects the homes to which it is mailed, I am all but guaranteed that my advertising message reaches the right clientele: homeowners or buyers who understand the value that my WAMU products offer and who appreciate how easily I can take them through the qualifying process.
“It’s with the help of leads that are generated by élan that I have seen my business grow dramatically over the past couple of years. With the response I’ve gotten in élan, it’s a safe bet that élan will be in my marketing plans for a long time to come.”
Phil Howell represents Washington Mutual Home Loans with an office in McLean. He can be reached at 703-288-8706 or at philip.howell@wamu.net
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