 BILL CHIPMAN
“Countrywide specializes in Jumbo Loans, and élan delivers upper-bracket clients!”
“In the spring of 2004, I placed our first ad– it was a half-page–in élan.
“My loan officers–Katy Justiniano and Lindsay Cregger–and I saw immediate response from our ad. It wasn’t just that the phone rang, it was the quality of the inquiries we received that impressed us the most.
“By the fall of ’04, I increased the size of our ad to a full page and have been running a full-page ad ever since.
“élan’s market saturation of high-end homes, those that sell for several million dollars, is my company’s bread and butter.
“And no market anywhere is stronger than the McLean/Great Falls/Vienna/Oakton
market. That élan mails more than 30,000 copies a month into this area’s wealthiest homes means more business for me.
“We will continue to use élan as one of our primary marketing tools. We know buying our ad in the magazine every month is money well spent.”
Bill Chipman is McLean Branch Manager for Countrywide Home Loans. He can be reached at 703-848-3060 or at Bill_Chipman@Countrywide.com.
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